Zynfluencers: How social media is reshaping teen access to nicotine pouches


14 hours ago 22

Nicotine pouches are odorless, easy to hide, and increasingly promoted online — and doctors say that combination is changing how young people encounter nicotine.

CLEVELAND — Nicotine pouches sit between the lip and the gum and release nicotine directly into the body. Zyn, the best-known brand, now holds more than half of all nicotine pouch sales in the United States. According to Dr. Scott Hadland, Chief of Adolescent Medicine at Mass General Brigham Children's Hospital, the pouches contain pure nicotine salts and can deliver as much nicotine as a cigarette — sometimes more.

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