Oreo is getting a major makeover in 2027. Here’s what we know.


1 week ago 63

Mondelez says the relaunch will include more price points and products with new formulas aimed at improving their labels.

WASHINGTON — Oreo is getting its biggest overhaul in years. 

Mondelez International, the company behind the iconic sandwich cookie, plans a full brand relaunch in 2027 that will include new packaging, updated recipes and a broader range of price points, executives said at an investor conference this month.

“It is a brand that we want to relaunch in 2027, and it is a 360-degree relaunch,” said Luca Zaramella, Mondelez’s chief financial officer, at the Barclays 19th ...

Read Entire Article