Mondelez says the relaunch will include more price points and products with new formulas aimed at improving their labels.
WASHINGTON — Oreo is getting its biggest overhaul in years.
Mondelez International, the company behind the iconic sandwich cookie, plans a full brand relaunch in 2027 that will include new packaging, updated recipes and a broader range of price points, executives said at an investor conference this month.
“It is a brand that we want to relaunch in 2027, and it is a 360-degree relaunch,” said Luca Zaramella, Mondelez’s chief financial officer, at the Barclays 19th ...

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