Disney+ terms update sent to European subscribers sparks confusion in the US

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The update does not mean traditional commercial breaks are coming to Premium, but some promotions may appear before or after content.

WASHINGTON — Disney+ sparked confusion and backlash from U.S. subscribers this week after updated terms sent to European customers revealed the streaming service now explicitly reserves the right to show promotional content, sponsorships and advertisements before or after content on all subscription tiers, including its Premium plan, which is marketed as ad-free.

The updated subscriber agreement, sent via email to subscribers in the United Kingdom and Germany beginning Sept. 17, states that “all service plans may include: (i) promotional content, (ii) sponsorships, and (iii) advertisements before/after playback of content and in channels, live/as-live, special events, and any third-party serv...

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