Alaska Airlines, Hawaiian Airlines bet on luxury as they plan to add new premium seating, lounges

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The airlines, which merged in 2024, planned a sweeping overhaul of their premium travel offerings.

WASHINGTON — Alaska Airlines and Hawaiian Airlines announced a major fleet overhaul, expanding their premium travel options.

The airlines, which merged in 2024, unveiled their Aurora Suites for Alaska Airlines and the Leihōkū Suites for Hawaiian Airlines. Along with the suites, the airlines are introducing a new premium-economy cabin called Premium Reserve.

Alaska Airlines and Hawaiian Airlines are also betting on more than a luxury experience inside the plane as they announced a two-lounge complex in Seattle, a Hawaiian lounge ...

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